Beegleton gears up in AI and launches Beegleton Intelligence
In a short time, AI has transformed both the way of working and the business at Beegleton. Now the agency is taking the next step and consolidating the development of digital products, AI-driven systems, and new technical services into the new company, Beegleton Intelligence.
The initiative is a result of a development that has been ongoing for some time. AI has taken on an increasingly prominent role in Beegleton's workflow, while the agency has also begun developing its own digital products and systems.
– When we talk to clients and colleagues in the industry, we notice that we are far ahead in how we use AI. At the same time, we see business opportunities that didn't exist just a few years ago. Those are the ones we want to capitalize on with Beegleton Intelligence, says Marcus Siljebäck Törnell, CEO of Beegleton Intelligence.
From web development to digital systems
Beegleton already has established expertise in web development. With AI, the conditions for what the team can develop and how quickly it can be done are changing. Through Beegleton Intelligence, the offering is broadened to include intranets, CRM systems, booking systems, and other customized solutions.
– System development has traditionally been both expensive and time-consuming. AI changes that equation. We can develop faster and build solutions based more on how the client actually works, says Marcus.
However, Beegleton Intelligence won't just build on commission. A key part of the business is proprietary digital products and SaaS services. Already today, there is Scharoom, a booking system for conference and meeting rooms, and Stipendiehanteraren, a system for organizations and foundations. More products are under development.
Sights set beyond Sweden
Unlike the traditional agency business, digital products can be scaled to significantly more users and markets. Therefore, Beegleton Intelligence is adopting an international perspective from the start.
– We are only at the beginning of this transformation. In a few years, many repetitive tasks will be handled by AI and AI agents. This will change how we work and give us more time to develop new solutions.
As a testament to the company's AI expertise, Beegleton Intelligence is the sixth company in Sweden to be certified as a Lovable Solution Partner. Sweden-based Lovable is one of the fastest-growing software companies ever and one of the AI platforms the company uses to develop digital products and systems.
Beegleton becomes Beegleton Agency
In connection with the launch, the existing agency operations will be named Beegleton Agency. Here, Beegleton continues to develop its offering in strategy, creativity, communication, web, and performance marketing.
Within Beegleton Agency as well, AI is becoming an increasingly important part of the business. The focus moving forward is on using technology to evolve workflows while creating more room for strategy, creativity, and higher quality output.